Land of the Stupid, Home of the Brave

I've always really liked Diesel's advertising campaigns (and clothing to be honest). The humour and pisstaking is pretty hilarious, however I was reading an old magazine yesterday waiting for something and saw this advert:

This concept is awesome, even for someone so hell bent on ridding the world of stupidity. It actually makes stupidity kind of appealing (did I just say that?!).
There are a couple of small adverts that go with it as well:





I love it. I want to do it.